Fantasy sports are virtual games which are also known by the name of rotisserie or roto. In these sports players act as the owners of the teams that they build. They compete against other such payers on the basis of statistical information that is generated from real games that these virtual sports are inspired from. All fantasy teams have a manager who is responsible for compiling the points in accordance with the roster that has been selected.
The Fantasy Sports Trading Association is responsible for hosting conferences for these sports and is also responsible for ensuring their continuous growth. This association has got almost 120 members ranging from the newer and smaller start-ups to the more established larger media corporations. The estimated age of fantasy sports players was twelve and above and extended to 29.9 million people in the year 2007.
Fantasy sports experienced a boom during the dot-com era with a number of companies investing in this domain. However when this dot-com bubble burst, most of these companies went bankrupt. Some of the more established and long standing companies did manage to survive these turbulent times and remerged, some with new names such as RotoWire.com and some with new marketing strategies and business models such as Yahoo. Through the years, in spite of the unstable economy, it was noted that the average American fantasy players spent almost 8.4 hours of surveying the NFL per week as against watching the NFL on TV. NFL was able to recognize the opportunity that lay in fantasy sports and began to run ads for fantasy football featuring existing players. They were probably the first to identify that it was